Annie's Beauty Supply

Annie's Beauty Supply  started as a local retail store in South St. Petersburg. But we have now pivoted to E-commerce for a broader market and continuing to support local brands. We sell local and national brand products for hair, skin and beauty enhancement, which encompasses natural hair products,  accessories, jewelry, barber/stylist supplies and tools; as well as books. Our products and supplies are selected by the request of our customers.

Product of the month!

The Curls Curls Are Coming!

CURLS was founded by Mahisha Dellinger, a former Marketing Manager at a Fortune 500 Company. Disenchanted with the lack of natural hair products with quality ingredients and dependability, Mahisha sought to create a new brand that resonates with women like her. Our CEO collaborated with leading cosmetic and wellness experts to develop CURLS. Our CEO’s desire was to create a remarkable, high quality, natural hair care line for an overlooked audience.

The extensive chemistry background from her team of expert formulators and the niche of catering to natural hair women proved to be a winning combination that continues its trajectory today.

Ready for THE best hair days of your life? Take our "CURLS - What Type Am I?" quiz and get ready to turn heads!

Then when fininshed, stop on back to find the best prodcuts for your culry hair! We got you covered!

Take Their

'Curl Quiz'

Curls Products

Taliah Waajid Products

Stylist Products


Hair Products